You have been itching to run your own company, with side hustles or projects throughout your work experience. Or maybe you're an entrepreneur, looking to dive into a new industry. The benefits – including, managing your own schedule, working outside, being the decision-maker for the business, and entering into a multi-million dollar industry – come with a steep learning curve, but you're ready to climb.

Meanwhile, the roofing industry remains the neglected child of the construction industry, with companies big and small wasting opportunities for growth, expansion, and success. Whether you have knowledge of the industry or not, it's a mostly untouched gold mine of opportunity.

The Retex Systems Course offers the turn-key solution to get you and your employees up to speed on the industry. Completing this course will put you leagues ahead of companies that have been around for decades, setting you up for success from the get-go. Enroll in specific pillars to use in workforce training for new hires. Or sign up for the full package, which includes 80+ training videos, branding and website design, and three months of weekly 1-to-1 coaching sessions with industry coach and roofing entrepreneur Josh Lewis. Check out all we have to offer below.

The Ultimate Retex Systems Package

The Owner's Manual
The Owner's Manual

At the center of a company's success is the entrepreneur who started it all. This pillar walks you through establishing deliberate practice and daily routines, as well as solidifying a growth mindset. You'll learn how to prepare for the worst, be conservative, network, collaborate, and much more.

The Company Setup Pillar
The Company Setup Pillar

In order to be in business, you need to establish yourself as a business first. This course covers picking a name, getting the appropriate licenses, establishing a LLC, and registering with the IRS, among other key business setup components. Use this pillar to jumpstart your business.

The Marketing Pillar
The Marketing Pillar

The first step to gaining business breaks down to how you market yourself. But where do you start, and how do you invest? From social media and streaming strategies to direct mail and canvassing, you'll learn more than a dozen ways to strategize and sell your services to attract prospective customers.

The Sales Mindset Pillar
The Sales Mindset Pillar

Let's face it: You're not going to be the only roofing company in your area. So how do you set yourself apart from other local exterior businesses? This module teaches you how to sell by education and how to show, not tell, clients what your distinction among your competitors is.

The Sales Process Pillar
The Sales Process Pillar

You got the appointment scheduled. Now what?

Use this step-by-step module to finesse and perfect how you arrive to a prospective client's home all the way through your inspection and presentation. Learn key tips for following up with clients, as well as how to ask for more, from reviews to referrals.

The Production PIllar
The Production Pillar

Once your clients have signed your contract, it's time to produce the results you've sold. You'll need to set their expectations, from scheduling through the installation process, find the labor or crews to do the job, and order the necessary materials. This pillar will guide you how to make it all flow seamlessly.

The General Pillar
The General Pillar

You likely weren't born with an inherent knowledge of all the materials that go into installing roofs, siding, windows, or gutters. So, this module is here to help. Learn all of the different types of materials involved with installing quality roofs and exteriors, as well as the options available for your clients.

The How-To Pillar
The How-To Pillar

While you aren't going to be installing the roofs or siding yourself, it's important for you to know the steps involved so that when your crews are installing for your business, you know whether they're doing so to code and to the quality you promote. Use this module to learn all the how-to's related to roofs.

The Human Resources Pillar
The Human Resources Pillar

You're looking to hire employees, and you want to know what desired traits to look for among applicants as well as how you could compensate them fairly. Who you build your company with will either make or break your business, so use this module as a guide for sorting through candidates.

Hi, I’m Josh Lewis.


I entered the roofing industry in 2014 after realizing the disparity in prices for a single roof I was managing for a friend. Most homeowners call a roofing company based on a need, such as a leaky or old roof, but they aren't always given an explanation for the overall cost differences between quotes.

With a sell-by-education model, I set out to build a roofing company different from my competitors – one that explains the process and materials involved in a quality roof, all while delivering excellent customer service.

It's with these systems and processes that I've successfully established two multimillion-dollar roofing companies. Now I aim to help you launch on the same trajectory.

Retex Systems Testimonial


"I've had local roofing companies reach out, asking me about my website or sales style – that's all thanks to Retex Systems. This course is a steal for the return in business."


Bo McMahon, Levitate Roofing

Featuring: Completed Roof in Richmond, VIrginia

We take photos and videos of completed roofs via drone for multiple reasons. First, we can show the current client how well their roof turned out from a bird's eye view. Second, we can show prospective clients how different roofs look on homes local to their area, enabling them to visualize the roofs on their own homes. Finally, we publish these videos on all of our social media and website, and we use em for ads on various digital platforms. Learn more about how to use these videos for your own business inside the course.